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PAUSE CAFÉ

Étude utilisateur sur la consommation de café

PROJET

La recherche exploratoire visait à étudier la façon dont les personnes consomment le café pour élargir une gamme de produits. J’ai observé les comportements des participants, recueilli leurs motivations et frustrations afin de construire des personas et fournir des préconisations.

EXPERTISES

#GuideEntretien #EntretienSemiOuvert #Observation #RechercheUX #Persona #VariablesComportementales #DiagrammeAffinité #Synthétisation #RapportÉtude

OUTILS

CONTEXTE

Formation UX Designer – OpenClassrooms

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